Or at least Scott Pilgrim took over Comic Con 2010. One entire side of the Marriott Bayshore was covered with the movie poster. There was a Scott Pilgrim Experience which looked kind of like a fun house where you apparently entered the world of Pilgrim. There was also an SP video game and a food truck handing out free garlic bread. (Yes, SP goes viral via garlic bread.)
And all that was outside the con. Inside it was even more Scott Pilgrimy.